Blinc's Eyeshadow Primer is the original eye shadow primer invented to keep any powder shadow on, as long as you want, and contains ingredients clinically studied to decrease fine lines 67% after six weeks and increase skin’s moisture by 53% after one week. Apply to lid, then apply shadow for color that cannot crease, fade, smudge or run. Remove with any gentle makeup remover. Formula is Vegan & Cruelty Free.